Paid Social Media Advertising Campaigns
Reach new audiences, generate traffic & increase conversions on autopilot.
Social media advertising is the most cost-effective form of advertising available today and you can reach people instantly. As you reach more people, you open up the door for more awareness, traffic and sales. We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your time trying to figure this out. You have a business to run.
Here’s what we do:
We develop a clear and concise ad strategy for your business.
We target your exact demographic based on the platform's unique targeting capabilities beyond location, age and interests.
Professionally designed ads targeted to those interested in your business to increase your reach, engagement and conversions.
Account monitoring and monthly reporting.
We constantly keep an eye on your campaigns so we can identify low-performing ads and optimize for best results.
Our process
Advertising discovery session
The first step we take is to begin the discovery phase of your campaign. This is when our team will assess your entire digital business, goals, current content and existing audiences to develop a custom advertising strategy. This is also where we will establish your budget.
FB/IG Ad & Audience Deverlopment
Once your advertising strategy is complete, we’ll begin building out your advertising funnel. Our advertising specialists will develop several versions of ads to run across your social platforms. Upon your approval, we will launch your advertising campaign.
Ad optimization
This most crucial step in any campaign. As your ads run, we will look for optimization opportunities. Our advertising specialists will analyze the performance data associated with your campaign, and make any necessary changes. This may include targeting new audiences, developing new ads, or trying different types of campaigns. Ad optimization is an advanced skill and one of the major benefits of working with an agency.
Ad monitoring
As your Instagram ads are running, we will be monitoring the ads on a daily basis. We will make sure that your ads are running and that you are inline with your budget. Most importantly, we will be monitoring the progress of the ads and pausing any combinations that are simply not working.
Campign analytics and reporting
You will be sent Instagram advertising reports each month from our agency. It will display the amount of people reached, clicks received, as well as conversions achieved throughout your campaign.